As Aspen Snowmass celebrates its 75th ski season, its premier members-only club, Aspen Mountain Club, is reopening following an extensive renovation. The debut of this new look also ushers in a modernized era for the club; it’s now rebranded as AspenX Mountain Club.
Led by artist and entrepreneur Paula Crown, with interiors by Spanish sculptor and designer Luis Bustamante, the renovation of AspenX Mountain Club draws inspiration from the natural beauty of Aspen. Leaning into classicism and modernism, Bustamente took a different approach than the usual rugged, mountain-inspired styles found in Aspen. Instead, he employed complementary color schemes, the use of light and dark contrasts, and focused on textures and natural materials such as renewably sourced oak and wool.
With the intention of creating a visual and artistic cohesion across all the spaces in the AspenX Mountain Club, major changes were made to the reception area, lounge, main dining room, wine room, living room, boot room, game room, office, and bar, as well as to the locker rooms and restrooms.
Though the club is newly renovated and refined, there are elements that still pay homage to its long history of providing a mountaintop refuge for its members. That includes the many walls covered in rare photographs and artworks sourced by Crown.
“From our humble beginnings 75 years ago, Aspen has blossomed into a thriving cultural hub that continues to attract a diverse rush of adventurers, creatives, and intellectuals.” Crown said in a press release sent to Travel + Leisure. “As we welcome this exciting new chapter for AspenX Mountain Club, we seek to honor our vibrant history while embracing a refashioned identity influenced by Aspen’s unique energy and ever-growing community.”
Along with the rebranding of the members’ club, Aspen Skiing Company also recently launched its new retail and experiential concept brand, AspenX, which will focus on unique experiences, rentals and retail. The new brand also offers an apparel line with limited-edition capsule collections and custom collaborations — now available at the retail outpost in Gondola Plaza.
To join AspenX Mountain Club and enjoy its newly renovated space, you must be nominated by a current member. You’ll then be placed on a waitlist and, once approved, will have to pay a $275,000 initiation fee. Club members can also bring non-members for lunch during ski season, though some restrictions apply.
For more information about AspenX Mountain Club, click here.
Jessica Poitevien is a Travel + Leisure contributor currently based in South Florida, but always on the lookout for the next adventure. Besides traveling, she loves baking, talking to strangers, and taking long walks on the beach. Follow her adventures on Instagram.
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